Selling more is easy. Keeping more is the point. We’ll teach you how.
Start your 2 free weeks2 weeks free, then £9.99 a month. Cancel any time.
Is your shop making money, or just keeping you busy?
Trackers show numbers. Courses teach theory. RE: does both, on your own shop.
2 weeks free, then £9.99 a month. Cancel any time before day 15 and you pay nothing.
Candles sold
Business Score
Your safety line
64 candles clear of break-even. Go on, be a little bit smug.
Maria sells £24 soy candles. This is her month with RE:
How it works
A small weekly routine. You learn one thing, try it on your shop and watch what changes.
Learn
One five-minute lesson a week. Each one runs on your own numbers, so you watch your price, costs and profit move on screen.
Log
Once a week, add up to five numbers: what you sold, your price if it changed, any sale you ran and what you spent on ads. About a minute.
See
Your dashboard turns them into a plain-English P&L with a traffic light on every line, a Business Score and your safety line.
One app. Example figures.
Part 1 · Lesson 34 min
Your £24 candleper sale
| Price | £24.00 |
| Wax, wick, jar & box | −£10.08 |
| Etsy fees | −£2.45 |
| Ads | −£3.36 |
| Your time | −£6.67 |
| You keep | £1.44 |
Try a price£27
This week's numbers21–27 Sep
Sales by productfrom your file
Fees, ads & refundsfilled
Revenue · Sept
Business Score
Profit, last 8 weeks
Your P&LSeptember
Your safety linebreak-even 76
Your first year: 12 questions sellers actually ask
Each Part answers one question in three lessons, then a 🏁 checkpoint and a badge. Lessons 1 and 2 are in your 2 free weeks.
After Part 12 you keep going. The same levers come back deeper, using a full year of your own numbers.
Your business on one screen
Every line of your P&L gets a traffic light: Looking good, Keep an eye or Worth fixing. Flagged lines tell you what the number means and which lesson covers it.
Log a few weeks and the forecast gets sharper each time you add one.
Maria's P&L · Septemberexample
| Sales | £3,360 | |
| Gross margin | 58% | Looking good |
| Ads | 14% | Keep an eye |
| Profit margin | 6% | Worth fixing |
Example figures. Simulations, not advice.
It carries on after year one
A few check-ins come round every year, built on the numbers you've already logged.
Your price review
We sit down with your numbers and ask one question: what should your price be this year?
Pre-peak planning
Plan your promos and stock before the rush. Afterwards, check which of them actually paid.
Your year in review
What you sold, what you kept and what you learned. Then you set next year's finish line.
Can't I just ask AI?
You can, and any AI chatbot will answer whatever you ask. The hard part is knowing which question matters for your shop this month.
RE: was built by someone who spent more than ten years running pricing and growth for consumer brands. Every lesson starts from a question small sellers really ask, and the system runs it on your numbers automatically.
2 weeks free. Then one five-minute lesson a week, on your own numbers.
After your 2 free weeks. That's about £2.30 a week.
- A new lesson each week, on your own numbers, with a 🏁 checkpoint and a badge for every Part
- The tools each lesson uses: break-even, discount check, try your own numbers, your weekly and monthly log
- Your weekly numbers, typed in or imported from Etsy or Shopify
- Your dashboard: what you kept, your Business Score, your safety line and your year so far
- Your full P&L, and your margins checked against a guide
- Cancel any time from your profile.
Cancel before day 15 and you pay nothing. You keep your dashboard, your P&L and Lessons 1 and 2.
Prices in GBP; local taxes may apply outside the UK. It won't fit every business perfectly. If it isn't working for your shop, tell us.
Questions
Do I need to know anything about finance?
No. Lesson 1 starts with what a P&L is, using Maria's candles first and then your own numbers.
How much time does it take?
About five minutes for a lesson and about a minute for the weekly check-in. You can pause a lesson and come back to it.
I sell on Instagram, not a proper shop. Is it for me?
Yes. If you sell through DMs and a link in your bio, this may be the first clear view of your numbers you've had. RE: is for people selling on Etsy, Shopify, Amazon, Instagram, at markets or on their own website, from the first sale to about three years in.
What happens after my 2 free weeks?
On day 15 your plan starts at £9.99 a month, charged to the card you added, and you carry on with Lesson 3. We'll email you before. Cancel before then and you pay nothing: you keep your dashboard, your P&L and Lessons 1 and 2, and can keep logging your weeks.
What do I pay for?
RE: your business is £9.99 a month after your 2 free weeks: a new lesson each week on your own numbers, with a checkpoint and a badge for every Part, and the tools each lesson uses.
Do I need a card to start?
Yes. You add it when you sign up, on Stripe's secure page, and nothing is charged for 14 days. We'll email you before your first payment. Cancel any time in Profile.
When do I pay?
On day 15, unless you cancel before then. After that it's £9.99 a month until you cancel. Cancel any time in Profile. Prices in GBP; local taxes may apply outside the UK.
Is this financial advice?
No. RE: teaches commercial thinking and runs simulations on your numbers. It isn't financial, tax or legal advice, so use your own judgement on big decisions.
Who's behind it?
Our founder, who spent more than ten years in pricing and revenue growth for consumer brands and now builds for independent sellers. RE: is a UK business based in London.