RE

Terms and Conditions

Version 2.0 · Last updated 2 October 2026

The short version
  • Your first 2 weeks are free. We take your card details when you sign up but charge nothing during the free trial.
  • On day 15 your subscription starts at £9.99 a month, charged automatically each month until you cancel. We email you before your trial ends.
  • You can cancel any time from your account in a couple of taps. Cancel in the first 14 days and you pay nothing.
  • You choose what numbers to share. Everything we show is based only on what you enter or import.
  • RE: gives general information and simulations. It isn't advice, a recommendation or a call to action, and any decision you make is yours.
  • We never sell your data.

This summary is for convenience. The full terms below are what apply.

1. About these terms

1.1 These terms and conditions ("Terms") apply to your use of RE: your business ("RE:"), including our website at reyourbusiness.com, the web app, lessons, dashboard and tools (the "Service").

1.2 The Service is provided by RE: your business ("we", "us", "our"), an online business based in England. You can contact us at team@reyourbusiness.com. If you need our postal address, for example to send formal legal documents, email us and we'll give it to you.

1.3 When you sign up you tick a box to agree to these Terms and our Disclaimer, which forms part of these Terms. You also confirm that you have read our Privacy policy. If you don't agree, please don't use the Service.

1.4 Please read these sections carefully: free trial and payment (section 4), cancelling (section 5), the information you share (section 6), the fact that we don't give advice (section 7) and our liability (section 11).

2. Who can use RE:

2.1 You must be 18 or over and able to enter into a binding contract.

2.2 The Service is for people who run, or are starting, a small business that sells online. At the moment it is available to people based in the United Kingdom only.

2.3 If you use the Service for purposes wholly or mainly outside your trade, business, craft or profession, you are a "consumer" and some terms below apply to you differently. Nothing in these Terms affects your statutory rights as a consumer.

3. The Service

3.1 The Service is a monthly subscription. It gives you short weekly lessons about business finance; a dashboard and tools built from the information you choose to enter or import; and rewards such as streaks, badges and your Business Score. Lessons 1 and 2 are included in your free trial, and new lessons unlock week by week.

3.2 We may update, improve or change the content and features of the Service. If a change significantly reduces what you've paid for, we'll tell you in advance and you can cancel before it takes effect.

3.3 We aim to keep the Service available and working, but we don't guarantee it will be uninterrupted or error-free. We may suspend access briefly for maintenance, security or reasons outside our control.

3.4 Early access. If we give you early or beta access free of charge, these Terms apply to it, except the sections on paying. Early access may contain features that are still being tested. We may end free early access with reasonable notice. If you'd like to continue after that, you'll be asked to start a subscription.

4. Free trial, price and payment

4.1 Free trial. New subscribers get a free trial of 14 days, starting on the day you sign up. We ask for your card details when you sign up, through our payment provider Stripe, but we don't charge anything during the trial.

4.2 When payments start. Before you confirm, the sign-up screen shows the date your trial ends, the date of your first payment and the amount. If you don't cancel before your trial ends, your subscription starts automatically on day 15. We then charge £9.99 to the card you gave us, and again on the same date each month until you cancel. You don't need to enter your card details again.

4.3 Reminder before your trial ends. We'll email you at least 7 days before your free trial ends. The email reminds you of the date and amount of your first payment and tells you how to cancel. After each payment we send you a receipt by email.

4.4 Price and VAT. The price is £9.99 a month. Prices are in GBP. Local taxes may apply outside the UK. We are not currently registered for VAT, so no VAT is charged. If we have to register for VAT, we'll give you at least 30 days' notice before any change to the amount you pay. You can cancel before the change takes effect.

4.5 Price changes. We may change the price of the Service. We'll give you at least 30 days' notice before a price change applies to you, and you can cancel before it takes effect.

4.6 Failed payments. If a payment fails, we'll let you know by email and may pause your access until payment is made.

4.7 Other notices. We'll also send you any other reminders or notices about your subscription that the law requires.

5. Cancelling

5.1 You can cancel any time from your account (Profile → Manage subscription), as easily as you signed up. You can also email team@reyourbusiness.com. There is no minimum term.

5.2 If you cancel during the free trial, you won't be charged anything.

5.3 If you cancel after a payment, you keep access until the end of the month you've paid for, and no further payments are taken. We don't refund part months, except where the law requires it.

5.4 Consumers' right to cancel. If you're a consumer, you have a legal right to cancel within 14 days of the day you sign up. Because your free trial covers those 14 days, you can use this right without paying anything. Where the law gives you a further right to cancel after your subscription becomes paid, we'll tell you about it and honour it.

6. The information you share

6.1 Sharing is your choice. You decide what information, if any, to enter into the Service, including your products, prices, costs, weekly numbers and goals. We don't require any particular figure. You can leave things out, use estimates, or change or delete information at any time. Some features need certain figures to work, so if you don't give them, those features may be limited.

6.2 Importing your sales files. If you use "Import your sales", you choose the files to import, such as order or payment exports from Etsy or Shopify. The file is read on your own device. We only keep what's needed for your numbers: weekly totals (such as items, sales, discounts, fees and refunds), your product names, and how they match your products. We never copy out or keep your buyers' names, emails or addresses. Imported figures are only as accurate as the files you choose.

6.3 Our content is based only on what you provide. Everything the Service shows you is generated from the information you choose to enter or import, together with general assumptions. That includes your P&L, Business Score, health checks, simulations, options and suggestions. We don't check it against your bank, platform or accounting records. If the information is incomplete, estimated or inaccurate, the results will be too. You are responsible for the accuracy and completeness of the information you provide.

6.4 Information about other people. The Service is designed for business totals such as sales, units and costs. Please don't type in personal information about your customers or other people.

6.5 Ownership and permission. You own your business information. You give us a non-exclusive permission to store and use it only to provide the Service to you, keep it secure and create anonymous, combined statistics from which you can't be identified. We will never sell your information or show your numbers to anyone else.

6.6 Personal data. We handle personal data as described in our Privacy policy.

7. General information and simulations, not advice

7.1 All content in the Service is provided for general information and educational purposes only. That includes lessons, dashboards, tools, the Business Score, health checks, simulations, examples, options and any wording that suggests a course of action. It is not financial, investment, tax, accounting, legal or other professional advice. It is not a recommendation, instruction or call to action.

7.2 Simulations and "what if" results illustrate what the figures you enter could look like if one thing changed and everything else stayed the same. They are based on assumptions and are not forecasts, predictions or guarantees. They don't take account of your full personal, financial or business circumstances, your customers, your market or anything else outside the figures you provide.

7.3 We are not authorised or regulated by the Financial Conduct Authority. We don't provide regulated financial advice or personal recommendations, and the Service doesn't cover borrowing, debt, investments, pensions or personal tax.

7.4 Your decisions are your own. You alone decide whether to take any action, including changing your prices, costs, marketing, products or sales channels. You are responsible for any decision you make and its results. Before making any decision that matters to your business or finances, consider your own circumstances and, where appropriate, take advice from a suitably qualified professional.

7.5 Our full Disclaimer forms part of these Terms.

8. Your account and acceptable use

8.1 You are responsible for keeping your login details secure and for activity on your account. Tell us promptly at team@reyourbusiness.com if you think someone else has access to it.

8.2 The Service is for your own business. You must not share your account; copy, resell or publish our lessons or content; reverse engineer or interfere with the Service; or use it for anything unlawful.

8.3 Your promises. You confirm that you will use the Service lawfully, that the information you enter or import is yours to share, and that you are not subject to UK financial sanctions.

8A. Community

8A.1 When the Community is open, it lets members share wins such as badges, streaks and percentages, and react to each other's wins. Taking part is optional. You can hide your profile, turn off automatic posts and delete your posts at any time in your profile.

8A.2 Your £ figures are never shown to other members.

8A.3 Posts from members are their own experiences and opinions. They are not advice or recommendations from RE:, and results in one business may not apply to yours. We don't check them for accuracy.

8A.4 Please be kind and respectful. Don't post anything unlawful, misleading, hateful or promotional, and don't share personal information about customers or other people. You're responsible for what you post.

8A.5 You keep ownership of what you post. You give us a non-exclusive, royalty-free permission to host, display, format and moderate your posts so other members can see them. This permission ends when you delete a post or your account, apart from backup copies we keep for a short time.

8A.6 You can report or hide any post. We may remove content or restrict access to the Community if these rules are broken. If you think something infringes your rights, email team@reyourbusiness.com with the details and we'll review it promptly.

9. Our content

9.1 We, or our licensors, own all intellectual property in the Service and its content, including lessons, text, graphics, designs and software. We give you a personal, non-transferable licence to use them for your own business while your subscription or early access is active.

9.2 You may share your own results, such as a wins card, on social media.

9.3 Rewards have no cash value. Badges, streaks, rings, your Business Score and similar rewards are there to motivate you. They have no monetary value, can't be sold, transferred or exchanged, and we may change how they work. If we change a reward you've already earned, we'll keep a record of it in your profile.

9.4 Your feedback. If you send us ideas or suggestions, including through the feedback button, we may use them to improve RE: without owing you anything. We won't publish your name or business details with them without asking.

9.5 Our name and logo. "RE: your business", "RE:" and our logo belong to us. Using the Service doesn't give you any right to use them.

10. Third-party services and figures

10.1 The Service may refer or link to third parties, such as payment providers or selling platforms. It may quote third-party figures such as platform fees or the National Living Wage. We aren't responsible for third-party services, and quoted figures may change after we publish them.

11. Our liability to you

11.1 If we fail to provide the Service with reasonable care and skill, please tell us. We'll try to put it right or, where appropriate, give you a fair refund.

11.2 Nothing in these Terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any other liability that can't be limited or excluded by law. Nothing in these Terms affects your statutory rights as a consumer.

11.3 Subject to 11.2, and to the fullest extent permitted by law, we are not liable for:
(a) any loss or reduction of sales, volume, revenue, profit, customers, goodwill, business or opportunity;
(b) any decision you make, or action you take or don't take, based on the Service or its content;
(c) any loss caused by inaccurate, incomplete or estimated information you enter or import; or
(d) any indirect or consequential loss.

11.4 Subject to 11.2, our total liability to you arising out of or in connection with the Service is limited to £100 or the fees you have paid us in the 12 months before the event giving rise to the claim, whichever is higher.

11.5 We aren't responsible for delays or failures caused by events outside our reasonable control.

11.6 Apart from the promises in these Terms and your statutory rights, the Service and its content are provided "as is" and "as available". We don't make any other promises about them, including that they will meet your particular needs or achieve any particular result for your business.

11A. If you use RE: as a business

11A.1 This section applies only if you are not a consumer. You agree to reimburse us for reasonable losses and costs arising from a claim by a third party that is caused by your breach of these Terms or by content you post. This applies only if we tell you promptly about the claim and let you help defend it.

12. Suspending or ending your access

12.1 We may suspend or end your access if you seriously or repeatedly break these Terms, or if we reasonably need to for legal or security reasons. Where we can, we'll tell you why first and give you a chance to put things right.

12.2 If we stop providing the Service altogether, we'll give you reasonable notice and refund any fees for the period you won't receive.

12.3 After your subscription ends, you can download your information for 12 months. After that we delete it or make it anonymous, as described in our Privacy policy.

12.4 Sections that by their nature should continue after your subscription ends will continue to apply, including sections 6.5, 7, 9, 11, 11A and 15.

13. Complaints

13.1 If you're unhappy with any part of the Service, email team@reyourbusiness.com. We'll acknowledge your complaint within 5 working days and aim to resolve it fairly within 14 days.

13.2 If we can't resolve your complaint, we'll tell you in writing about an alternative dispute resolution provider that could deal with it, and whether we agree to use it. You can also get free advice from the Citizens Advice consumer helpline, and you can always go to court.

14. Changes to these Terms

14.1 We may update these Terms, for example to reflect changes in the law or the Service. We'll tell you about important changes by email at least 30 days before they apply. If you don't agree, you can cancel before they take effect.

15. General

15.1 These Terms, together with the Disclaimer and Privacy policy, are the whole agreement between you and us about the Service.

15.2 If any part of these Terms is found to be invalid or unenforceable, the rest will continue to apply.

15.3 If we don't enforce a right straight away, we can still enforce it later.

15.4 We may transfer our rights and obligations under these Terms to another organisation, for example a limited company we set up to run RE:, or a buyer if RE: is sold. We'll tell you if this happens, and it won't reduce your rights. You may not transfer your rights to anyone else without our consent.

15.5 Nobody other than you and us has any right to enforce these Terms under the Contracts (Rights of Third Parties) Act 1999.

15.6 These Terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction. If you're a consumer living in Scotland or Northern Ireland, you can also bring proceedings in your local courts.

15.7 Notices. We'll contact you by email or in the app, using the details in your account. You can contact us at team@reyourbusiness.com.

15.8 Language. These Terms are written in English.

16. Contact us

RE: your business · team@reyourbusiness.com