Privacy policy
Version 2.0 · Last updated 2 October 2026
- We use your details and business numbers to run RE: for you: your lessons, dashboard, tools, reminders and billing.
- We never sell your data, and we never show your numbers to anyone else.
- Imported sales files are read on your device. We keep the totals, never your buyers' details.
- You can download or delete your data whenever you like.
1. Who we are
RE: your business ("RE:", "we", "us") is an online business based in England. We are the controller of your personal data, which means we decide how it is used. Questions about privacy: team@reyourbusiness.com. If you need our postal address, email us and we'll give it to you.
2. What we collect
Account details: your first name, email address and password (stored securely, never in plain text).
About you as a seller: where you sell (for example Etsy, Shopify or Instagram) and how long you've been selling, which we ask when you sign up.
Your shop: shop name, products, prices, costs and the goals you set.
Your weekly numbers: sales, units, fees, discounts, marketing spend and anything else you log.
Imported sales files: if you use "Import your sales", the file you choose is read on your own device. We keep only weekly totals (such as items, sales, discounts, fees and refunds), your product names and how they match your products. Your buyers' names, emails and addresses in the file are never copied out, sent to us or kept.
Your learning: lessons done, answers, habits, badges, streaks and your Business Score.
Payment details: you give your card details when you sign up. They are collected and held by our payment provider, Stripe. We only see the card type, last four digits, expiry date, and your subscription and payment history.
How you use RE: log-ins, pages and features used, device and browser type, and error reports. For signed-in users, this includes recordings of how you move around the app, with anything you type hidden (see section 10).
Messages and feedback: anything you send us, such as support emails, and anything you send through the feedback button (your message, the page you were on and your mood rating).
Your business numbers may include personal data if you trade as a sole trader. We treat all of it with the same care.
You choose what to share. Apart from your email address (needed for your account) and card details (needed to start your free trial), you don't have to give us any particular information. You decide which numbers to enter or import and can change or delete them at any time. If you leave something out, the parts of RE: that depend on it won't be able to show results.
3. How we use it, and why we're allowed to
| What we do | Lawful basis |
|---|---|
| Run your account, lessons, dashboard and tools using the information you choose to enter or import | Contract: it's needed to give you the service you asked for |
| Take payments, and send the trial reminder, receipts and failed-payment emails | Contract, and legal obligation for tax records |
| Send account emails, such as password resets and reminders to log your week | Contract. You can ask us to stop reminders at any time |
| Use your answer to "How long have you been selling?" to choose the right starting point and understand who RE: helps | Legitimate interests |
| Keep RE: secure and prevent fraud and abuse | Legitimate interests |
| Improve lessons and features, using usage data, session recordings and feedback | Legitimate interests. You can object to recordings at any time (see section 10) |
| Build anonymous benchmarks (for example typical margins for sellers like you) | Legitimate interests. Only combined, anonymous figures; nobody can be identified |
| Send news and offers | Consent, or as a customer where the law allows. Unsubscribe any time |
| Keep records the law requires | Legal obligation |
Your Business Score, health checks and suggestions are worked out automatically from your numbers. They're there to help you learn. They don't make decisions about you that have legal or similarly significant effects.
3a. The Community
If you choose to take part in the Community, other members can see your first name, shop type, city, badges and the wins you share (as badges, streaks and percentages, never £ figures). You control this in your profile: you can hide your profile, turn off automatic posts and delete posts at any time. Our lawful basis is contract, because the Community is part of the service you choose to use.
4. Who we share it with
We never sell your data. We only share it with companies that help us run RE:, under contracts that require them to keep it safe and use it only for us:
| Provider | What they do for us | Where the data is held |
|---|---|---|
| Supabase | Database and log-in | London, UK |
| Vercel | Website and app hosting | United States and other locations |
| Stripe | Payments and subscription billing | UK, EU and United States |
| Resend | Account and billing emails | Ireland (EU) |
| Google Workspace | Our team@ inbox, for emails you send us | UK, EU and United States |
| PostHog | Product analytics and session recordings | EU |
| Kit | Newsletter and launch emails, if you sign up for them | United States |
We may also share data with our professional advisers (such as accountants and lawyers), if the law requires it, or with a buyer or a company we set up to run RE:, who would have to keep to this policy.
5. International transfers
Some of our providers store or access data outside the UK. When they do, we make sure it's protected, for example by UK adequacy regulations (including the UK–US data bridge for certified US companies) or by the UK International Data Transfer Agreement or Addendum.
6. How long we keep it
- Account, shop and learning data: while you're a subscriber, then 12 months after you cancel so you can come back to it. After that we delete it or make it anonymous. You can ask us to delete it sooner.
- Payment and tax records: 6 years, as HMRC requires.
- Support emails and feedback: 2 years.
- Session recordings: up to 30 days.
- Marketing preferences: until you unsubscribe. We then keep a note so we don't email you again.
7. Keeping it safe
We encrypt data in transit and at rest, use row-level security so each account can only see its own data, limit who can access it, and use providers with strong security standards. If something goes wrong that puts your data at risk, we'll tell you and the ICO when the law requires it.
8. Your rights
You can ask us to:
- give you a copy of your data (access)
- correct anything that's wrong
- delete your data
- limit how we use it, or object to how we use it (including session recordings)
- send your data to you or another service in a usable format (portability)
- stop marketing, or withdraw consent you've given, at any time
To use any of these rights, email team@reyourbusiness.com. We'll reply within one month, and it's free in most cases.
9. Complaints
If you're unhappy with how we've handled your data, tell us first at team@reyourbusiness.com. We'll acknowledge your complaint within 30 days, look into it and tell you the outcome without undue delay. You can also complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.
10. Cookies and similar technologies
Essential: we use cookies and similar storage to keep you logged in, keep your account secure and remember your settings, such as Plain English or Finance terms. These are needed for the service to work.
Analytics for visitors: on our public website, our analytics run without cookies or storing anything on your device.
Analytics for signed-in users: when you're signed in, we use PostHog (EU) to understand how RE: is used and improve it, including recordings of how you move around the app, with anything you type hidden. These use cookies or similar storage. You can object at any time by emailing team@reyourbusiness.com, and we'll stop recording your sessions.
Advertising: we don't use advertising or cross-site tracking cookies. If we ever do, we'll ask for your consent first.
11. Age
RE: is for people aged 18 and over running a business. We don't knowingly collect data from children.
12. Changes to this policy
If we make important changes, we'll tell you by email or in the app before they apply. The date at the top shows when this policy last changed.